The Agency's Posts

NEW WORKSHOP with Barbara Barna & Sean De Simone!: Hi Everyone and Happy Summer! Sean at Sean De Simone casting and Barbara Barna are teaming up....
Read More>

MASTERCLASS W. Robin Carus & David John Madore: A Special Offer for the Agency Community, from one of our favorite NYC Casting Directors!....
Read More>

Don't Fall Into The Comparison Trap: Hi Everyone! As the second installment in an ongoing series of features by the Agency's amazing....
Read More>

One Model's Agreement: Hi Everyone! As the first piece in an ongoing series of original articles by the Agency....
Read More>

Have you heard the News?: Welcome to the Agency's new blog, The Agency Angle! Featuring content from around the....
Read More>

How To Book The Job: Do you have the passion, talent, and drive, but aren't landing the jobs youaudition for?....
Read More>

SPECIAL OFFER FOR MODELS @ ARROJO STUDIO: A SPECIAL OFFER FOR TALENT OF THE AGENCY, AT ARROJO STUDIO OF "WHAT NOT TO WEAR!"
Read More>

Model Moves Workshop for Real People!: Bring your amazing personality to Model Moves....
Read More>

Review: 'The Other Woman': Cameron Diaz, Leslie Mann and Kate Upton star as women wronged by Nikolaj Coster-Waldau's....
Read More>

In 'Small Time,' the salesmen make a pitch for your heart: By Betsy Sharkey, Los Angeles Times Film Critic Don't let the title of this indie gem fool....
Read More>

Why women feel under pressure to buy their way to perfection: From what to wear at your wedding to whether to buy a Liz Hurley baby bikini, women face a....
Read More>

Audition Workshop for Teens!: After years of full-service casting, we have seen thousands oftalentedchild actors, bursting....
Read More>

Zaki's Review: Captain America: The Winter Soldier: For those of you keeping score at home, Captain America: The Winter Soldier is the second solo....
Read More>
Teens not abandoning television for Internet
Posted on: 03/08/12
Share/Save/Bookmark
 

Fear not television executives: Teenagers are not abandoning the tube for the Internet and cellphones.

In fact, teen television viewing is actually on the rise, according to a new report from Sanford C. Bernstein & Co. senior analyst Todd Juenger that is optimistic about television at a time when many media watchers fear new platforms are going to severely cannibalize viewers and advertising dollars.

The typical teen watches almost four hours of television per day. While that is two hours less than most adults, it is up from about three hours in 2004, and teen viewing has been growing at a rate of  2.5% per year. While teens are watching content on their computers and phone, most of their viewing is still done via television. Juenger notes that while the perception is that young people are abandoning television, "everybody over-reports usage of Internet and mobile video and under-reports usage of traditional television."

Although advertisers spend about $60 billion on television a year, there is concern that as consumers migrate to new media, the commercial dollars will follow. Juenger noted that, while newspapers have certainly taken a hit from the Internet both in terms of advertising and circulation, television viewing has not.

Furthermore, as people age they watch more TV. "So far teens are following historical patterns and in fact their usage of traditional TV is increasing," Juenger said.

COMMENTS
Be the first to post a comment!


Post A Comment:




  • It's 2020! Start booking roles in commercials, fashion, films, theater and more with The Agency Online!

  • NEW WORKSHOP with Barbara Barna & Sean De Simone!

    Hi Everyone and Happy Summer! Sean at Sean De Simone casting and Barbara Barna are teaming up for a super informative and fun Hosting for Home Shopping workshop. A great opportunity for established or experienced TV Hosts and Experts interested in learning how to get noticed and how to get in....
  • MASTERCLASS W. Robin Carus & David John Madore

    A Special Offer for the Agency Community, from one of our favorite NYC Casting Directors! EMAIL FacetheMusicWithUs@gmail.com Or Eventbrite To Sign Up! Class Size is Limited.
  • Don't Fall Into The Comparison Trap

    Hi Everyone! As the second installment in an ongoing series of features by the Agency's amazing community, here's some sage advice from our own Regina Rockensies; a humble (& awesome)veteran we've had the pleasure of working with for a long time. Have an excellent week! : ) - The Agency....
  • One Model's Agreement

    Hi Everyone! As the first piece in an ongoing series of original articles by the Agency community, here's a short reflection on some of the values of professional acting & modeling that we can all keep in mind for our next casting. Good luck on your castings &shoots this week! : ) -....




 
home       castings&news       privacy policy       terms and conditions      contact us      browser tips
Official PayPal Seal