The Agency's Posts

Grammys 2012: Nicki Minaj and five other weird moments we saw: The Grammy Awards: What would the ceremony be without its weird moments, its awkward....
Read More>

A prayer, a Celebration, and a Coronation.: LOS ANGELES — As the music industry struggled to come to terms withthe death of Whitney....
Read More>

In-Your-Face Fitness: Is there a right way for women to get ripped abs?: There is something surreal about a former champion bodybuilder lifting up her shirt to show you....
Read More>

Movie review: 'Safe House': Is any place less safe than a safe house? In the entire lexicon of movie locations, is any....
Read More>

'Iron MAn 3' Robert Downey Jr.: Robert Downey Jr. over lunch at his office in Venice, felt ready to talk about a different....
Read More>

Checking models' ID at the door.: Designers and modeling agencies have pledged not to cast girls under 16 in the shows. IN....
Read More>

Commentary: Where's the love for the supreme Diana Ross?: The singer blazed a trail through music and pop culture that influenced artists of many genres....
Read More>

'Smash' premiere recap: Curtain Up: Well, melt your eyeliner on the dressing room light bulb and polish your Capezios, because &
Read More>

Review: 'Big Miracle' exceeds expectations: The success of last year's"Dolphin Tale"proved this theorem: Imperiled marine....
Read More>

Pop music review: Madonna at the Super Bowl: The halftime show? A spectacle by the Cleopatra of the game. It also was a well-planned —....
Read More>

GI Joe: Bruce Willis takes command: The invasion is underway — “G.I. Joe: Retaliation” won’t arrive in....
Read More>

My foray into stand-up, by our own JEANETTE ENG: I have alwaysalwaysALWAYS been a lover of good comedy.Dane Cook,Mitch Hedburg,Russell....
Read More>
Teens not abandoning television for Internet
Posted on: 03/08/12
Share/Save/Bookmark
 

Fear not television executives: Teenagers are not abandoning the tube for the Internet and cellphones.

In fact, teen television viewing is actually on the rise, according to a new report from Sanford C. Bernstein & Co. senior analyst Todd Juenger that is optimistic about television at a time when many media watchers fear new platforms are going to severely cannibalize viewers and advertising dollars.

The typical teen watches almost four hours of television per day. While that is two hours less than most adults, it is up from about three hours in 2004, and teen viewing has been growing at a rate of  2.5% per year. While teens are watching content on their computers and phone, most of their viewing is still done via television. Juenger notes that while the perception is that young people are abandoning television, "everybody over-reports usage of Internet and mobile video and under-reports usage of traditional television."

Although advertisers spend about $60 billion on television a year, there is concern that as consumers migrate to new media, the commercial dollars will follow. Juenger noted that, while newspapers have certainly taken a hit from the Internet both in terms of advertising and circulation, television viewing has not.

Furthermore, as people age they watch more TV. "So far teens are following historical patterns and in fact their usage of traditional TV is increasing," Juenger said.

COMMENTS
Be the first to post a comment!


Post A Comment:




  • It's 2020! Start booking roles in commercials, fashion, films, theater and more with The Agency Online!

  • NEW WORKSHOP with Barbara Barna & Sean De Simone!

    Hi Everyone and Happy Summer! Sean at Sean De Simone casting and Barbara Barna are teaming up for a super informative and fun Hosting for Home Shopping workshop. A great opportunity for established or experienced TV Hosts and Experts interested in learning how to get noticed and how to get in....
  • MASTERCLASS W. Robin Carus & David John Madore

    A Special Offer for the Agency Community, from one of our favorite NYC Casting Directors! EMAIL FacetheMusicWithUs@gmail.com Or Eventbrite To Sign Up! Class Size is Limited.
  • Don't Fall Into The Comparison Trap

    Hi Everyone! As the second installment in an ongoing series of features by the Agency's amazing community, here's some sage advice from our own Regina Rockensies; a humble (& awesome)veteran we've had the pleasure of working with for a long time. Have an excellent week! : ) - The Agency....
  • One Model's Agreement

    Hi Everyone! As the first piece in an ongoing series of original articles by the Agency community, here's a short reflection on some of the values of professional acting & modeling that we can all keep in mind for our next casting. Good luck on your castings &shoots this week! : ) -....




 
home       castings&news       privacy policy       terms and conditions      contact us      browser tips
Official PayPal Seal