The Agency's Posts

Charlize Theron talks Kristen Stewart, taps into Rage: CharlizeTheron is on a two-week break from her evil queen duties in "Snow White and the....
Read More>

Scorsese documentary examines George Harrison: WhenMartin Scorseseand Olivia Harrison first sat down about five years ago to strategize....
Read More>

Book review: 'Rin Tin Tin: The Life and the Legend: Rin Tin Tin: The Life and the Legend Susan Orlean Simon & Schuster: 288 pp., $26.99....
Read More>

Box Office: 'Dolphin Tale,' two other holdovers beat four new films: Four new movies debuted at the box office this weekend, but it was "Dolphin Tale"....
Read More>

If a Close Shave Is Just Too Close: IN a world where men sport permanent stubble on their faces, the capacity to grow a thick,....
Read More>

Live: Elton John's 'The Million Dollar Piano' at Caesars Palace: To fully appreciate the spectacle that is Elton John’s new show “The Million....
Read More>

Brad Bird: Tom Cruise has ruined me for other actors: Fans might run hot and cold on Tom Cruise these days, but on the set, every filmmaker seems....
Read More>

How does Ortega's Michael Jackson testimony reflect on 'This Is It'?: It’s not often one sees the creative force behind “High School Musical”....
Read More>

Oscars: Steve Martin offers Eddie Murphy some tips on hosting: Now that Eddie Murphy has been selected as Oscar host, he's no doubt receiving lots of advice....
Read More>

Yes, Anna Kournikova can relate: She got as much attention in tennis for her willowy blond looks as for her playing ability. The new....
Read More>

Album review: SuperHeavy, 'SuperHeavy': All-star teams in music or sports by and large can’t match the seamless interplay of....
Read More>

Movie review: 'Moneyball': Brad Pitt stars as Oakland Athletics General Manager Billy Beane in this surprise success with a....
Read More>
Teens not abandoning television for Internet
Posted on: 03/08/12
Share/Save/Bookmark
 

Fear not television executives: Teenagers are not abandoning the tube for the Internet and cellphones.

In fact, teen television viewing is actually on the rise, according to a new report from Sanford C. Bernstein & Co. senior analyst Todd Juenger that is optimistic about television at a time when many media watchers fear new platforms are going to severely cannibalize viewers and advertising dollars.

The typical teen watches almost four hours of television per day. While that is two hours less than most adults, it is up from about three hours in 2004, and teen viewing has been growing at a rate of  2.5% per year. While teens are watching content on their computers and phone, most of their viewing is still done via television. Juenger notes that while the perception is that young people are abandoning television, "everybody over-reports usage of Internet and mobile video and under-reports usage of traditional television."

Although advertisers spend about $60 billion on television a year, there is concern that as consumers migrate to new media, the commercial dollars will follow. Juenger noted that, while newspapers have certainly taken a hit from the Internet both in terms of advertising and circulation, television viewing has not.

Furthermore, as people age they watch more TV. "So far teens are following historical patterns and in fact their usage of traditional TV is increasing," Juenger said.

COMMENTS
Be the first to post a comment!


Post A Comment:




  • It's 2020! Start booking roles in commercials, fashion, films, theater and more with The Agency Online!

  • NEW WORKSHOP with Barbara Barna & Sean De Simone!

    Hi Everyone and Happy Summer! Sean at Sean De Simone casting and Barbara Barna are teaming up for a super informative and fun Hosting for Home Shopping workshop. A great opportunity for established or experienced TV Hosts and Experts interested in learning how to get noticed and how to get in....
  • MASTERCLASS W. Robin Carus & David John Madore

    A Special Offer for the Agency Community, from one of our favorite NYC Casting Directors! EMAIL FacetheMusicWithUs@gmail.com Or Eventbrite To Sign Up! Class Size is Limited.
  • Don't Fall Into The Comparison Trap

    Hi Everyone! As the second installment in an ongoing series of features by the Agency's amazing community, here's some sage advice from our own Regina Rockensies; a humble (& awesome)veteran we've had the pleasure of working with for a long time. Have an excellent week! : ) - The Agency....
  • One Model's Agreement

    Hi Everyone! As the first piece in an ongoing series of original articles by the Agency community, here's a short reflection on some of the values of professional acting & modeling that we can all keep in mind for our next casting. Good luck on your castings &shoots this week! : ) -....




 
home       castings&news       privacy policy       terms and conditions      contact us      browser tips
Official PayPal Seal