The Agency's Posts

Happy 4th of July Everyone !: Enjoy the long weekend & have a fantastic 4th everyone!
Read More>

Hero Rides Again, With Big Boots to Fill: Hero Rides Again, With Big Boots to Fill In ‘The Lone Ranger,’ Tonto Takes Center....
Read More>

Robert Plant: Ever forward, evermore: The former Led Zeppelin frontman is not content to hang out on memory lane. For a man whose....
Read More>

Review: NBC's 'Crossing Lines' shoots for global action: Fast-paced and entertaining, the new show lands in a variety of European locales in its pursuit of....
Read More>

'The Heat' gleefully plays with the buddy cop genre: "The Heat"has all the elements you'd expect from a buddy cop movie — the....
Read More>

Magnificent 'Wild Horses: Running horses and helicopter.Wild Horses, a film by Director Stephanie Martin and....
Read More>

'The Heat': Bullock, McCarthy 'like sisters' at N.Y. premiere: NEW YORK — While promoting a film, most actors wax poetic about how fantastic their....
Read More>

Review: 'Under the Dome' seems in a rush to tell a good story: The CBS adaptation of Stephen King's tale of a small town mysteriously trapped looks promising,....
Read More>

'World War Z' gets a rise from the undead: With a manic energy (those zombies) and a charismatic leading man (Brad Pitt), the smartly done....
Read More>

Howard Stern has tough 'Tonight Show' advice for Jimmy Fallon: Never one to mince words,Howard Sternhad some tough advice forJimmy Fallonabout the latter's....
Read More>

3 Helpful Tips to Eliminate Nerves On an Audition!: by Gwen Alyssa Do you ever feel those sweaty palms coming on or notice your hands start to shake....
Read More>

Melissa McCarthy Goes Over the Top: Rising celebrity means she can have roles rewritten for her; and it has made her a target for....
Read More>

Man of Steel: Part Man, Part God, All Hunk: Part Man, Part God, All Hunk ‘Man of Steel’ Depicts a Striving Stranger in a....
Read More>
Box Office: 'Madagascar 3' beats 'Prometheus' with $60.4 million
Posted on: 06/10/12
Share/Save/Bookmark


Two new 3-D films each debuted with $50 million or more at the box office this weekend, jumpstarting ticket sales at the multiplex after weeks of lackluster business.

The weekend's winner was the animated "Madagascar 3: Europe's Most Wanted,"which opened with a healthy $60.4 million, according to an estimate from distributor Paramount Pictures. Ridley Scott's science-fiction epic "Prometheus" also got off to a good start, grossing $50 million in its first three days of release. ("Prometheus" played in 862 fewer theaters than "Madagascar 3" this weekend.)

While big-budget summer films like "Snow White and the Huntsman" and "Men in Black 3" did solid business on their opening weekends, those films did not have to go up against any other big new movies upon their debuts. As a result of the strong receipts for "Madagascar 3" and "Prometheus," ticket sales were up 29% compared with the same weekend in 2011.

The third installment in the PG-rated "Madagascar" franchise follows the beloved pack of Central Park Zoo animals toEurope, where they join a traveling circus. The movie debuted slightly behind the last entry in the series, "Madagascar: Escape 2 Africa," which opened with $63.1 million in 2008 and ultimately collected $603.9 million worldwide.

"Madagascar 3," which DreamWorks Animation spent roughly $145 million to produce, likely benefitted from the lack of family films in the marketplace recently. The lastanimated film to hit theaters in the U.S., "The Pirates! Band of Misfits," came out at the end of April and grossed only $28.8 million.

Like its predecessors, "Madagascar 3" was received positively by audiences, who this weekend gave the film an average grade of A, according to market research firm CinemaScore. That's the highest grade any movie in the franchise has ever received. The film also skewed younger than most of DreamWorks' films, as 28% of those who saw it were kids under the age of 12. Like many family films, pricier 3-D tickets weren't an especially popular option, as only about 45% of the film's business came from the format.

"Madagascar 3" did very well abroad this weekend, grossing $75.5 million from 28 foreign markets. Moviegoers in Russia were the most enthusiastic international audience, as the picture collected $16.5 million there and had the biggest opening day ever in the country’s history Thursday.

"Prometheus," which cost Fox about $130 million to make after tax credits, centers around a group of scientists played by the likes of Charlize Theron and Michael Fassbender who are trying to figure out the origins of the human race. Those who saw the film -- a 57% male crowd -- assigned it an average grade of B. Likely because of its R-rating, the movie attracted an older audience, 64% of whom were over the age of 25. About 54% of the film's patrons opted to shell out a few extra bucks to see the movie in 3-D.

The movie marks the best debut for director Scott in more than a decade, when his 2001 thriller "Hannibal" started off with $58 million. In recent years, the filmmaker has struggled to replicate the success of that film and 2000's"Gladiator," as movies like 2005's "Kingdom of Heaven" and 2008's "Body of Lies" never topped the $50-million mark at the domestic box office. 

Overseas, the movie opened last weekend and has since grossed $91.5 million abroad. This weekend, the movie collected a so-so $39.2 million from 50 foreign countries, performing best in Australia and the United Kingdom. The film has yet to open in a few major international markets, including Brazil and Japan.

Meanwhile, Lionsgate's "The Hunger Games" crossed the $400-million milestone at the domestic box office over the weekend. After more than 11 weeks in release, the teen adventure movie grossed an additional $1.1 million this weekend, raising its total in the U.S. to $400.3 million. The movie is the second-highest-grossing movie of the year in the U.S., trailing more than $100 million behind "The Avengers."

[Updated, 11:57 a.m. June 10: With all the new competition in theaters, "Snow White and the Huntsman" didn't hold up that well during its second weekend in theaters. After debuting with a solid $56.2 million last weekend, the film saw its ticket sales tumble 59% to $23 million. The movie's worldwide total now stands at $182 million, and it cost Universal Pictures $170 million to produce and tens of millions more to market.

Here are the top 10 movies at the domestic box office, with international results when available, according to studio estimates and Rentrak:

1. "Madagascar 3" (Paramount/DreamWorks Animation): Opened with $60.4 million. $75.5 million overseas in 28 foreign markets.

2. "Prometheus" (Fox): Opened with $50 million. $39.2 million overseas in 50 foreign markets. International total: $91.5 million.

3. "Snow White and the Huntsman" (Universal): $23 million on its second weekend, down 59%. Domestic total: $98.5 million. $24.6 million overseas in 52 foreign markets. International total: $83.5 million.

4. "Men in Black 3" (Sony/Hemisphere): $13.5 million on its third weekend, down 52%. Domestic total: $135.5 million. $38.3 million overseas in 79 foreign markets. International total: $352.1 million.

5. "The Avengers" (Disney): $10.8 million on its sixth weekend, down 47%. Domestic total: $571.9 million. $7.8 million overseas in 54 foreign markets. International total: $824.4 million.

6. "The Best Exotic Marigold Hotel" (Fox Searchlight/Mandate): $3.2 million on its sixth weekend, down 28%. Domestic total: $31 million. $342,144 overseas in 11 foreign markets. International total: $82.8 million.

7. "What to Expect When You're Expecting" (Lionsgate/Alcon): $2.7 million on its fourth weekend, down 39%. Domestic total: $35.7 million.

8. "Battleship" (Universal): $2.3 million on its fourth weekend, down 55%. Domestic total: $59.8 million. International total: $235.6 million.

9. "The Dictator" (Paramount): $2.2 million on its fourth weekend, down 54%. Domestic total: $55.2 million. $4.9 million overseas in 32 foreign markets. International total: $70.3 million.

10. "Moonrise Kingdom" (Focus Features): $1.6 million on its third weekend, up 80%. Domestic total: $3.7 million.]

 
COMMENTS
Be the first to post a comment!


Post A Comment:




  • It's 2020! Start booking roles in commercials, fashion, films, theater and more with The Agency Online!

  • NEW WORKSHOP with Barbara Barna & Sean De Simone!

    Hi Everyone and Happy Summer! Sean at Sean De Simone casting and Barbara Barna are teaming up for a super informative and fun Hosting for Home Shopping workshop. A great opportunity for established or experienced TV Hosts and Experts interested in learning how to get noticed and how to get in....
  • MASTERCLASS W. Robin Carus & David John Madore

    A Special Offer for the Agency Community, from one of our favorite NYC Casting Directors! EMAIL FacetheMusicWithUs@gmail.com Or Eventbrite To Sign Up! Class Size is Limited.
  • Don't Fall Into The Comparison Trap

    Hi Everyone! As the second installment in an ongoing series of features by the Agency's amazing community, here's some sage advice from our own Regina Rockensies; a humble (& awesome)veteran we've had the pleasure of working with for a long time. Have an excellent week! : ) - The Agency....
  • One Model's Agreement

    Hi Everyone! As the first piece in an ongoing series of original articles by the Agency community, here's a short reflection on some of the values of professional acting & modeling that we can all keep in mind for our next casting. Good luck on your castings &shoots this week! : ) -....




 
home       castings&news       privacy policy       terms and conditions      contact us      browser tips
Official PayPal Seal