The Agency's Posts

Wachowskis take center stage for 'Cloud Atlas': "Have you been to the loo yet?"Lana Wachowskiasks just before a special screening of&q
Read More>

Whole world is 'Taken' with sequel: The Liam Neeson sequel thriller 'Taken 2' has sold $132.8-million worth of receipts abroad —
Read More>

Re-FASHION-er: Check it out, ladies!: www.refashioner.com Yes! Buying is as easy as on any etail site. The one difference is you'll....
Read More>

The Lure of the New Disco: As many superstar musicians well know, here's a colossal career gamble: hopping on a....
Read More>

Tina Fey is worried Tracy Morgan will die after '30 Rock': With “30 Rock”winding down its seven-season runin just a few months,Tina Feyhas a....
Read More>

Martin McDonagh's 'Seven Psychopaths' packs heat, deeper meaning: 'In Bruges' director Martin McDonagh aims for a meditation on violence and storytelling in 'Seven....
Read More>

Television review: ABC's 'Nashville' is bold, ambitious and fun: Connie Britton and the music are among reasons to watch Callie Khouri's drama about a country....
Read More>

Madonna's MDNA tour by the numbers: Madonna's MDNA tour has gotten plenty of ink for what the pop performer has done onstage.....
Read More>

'Lincoln' sets off on awards campaign trail: A surprise screening of Steven Spielberg's new film at the New York Film Festival bolsters its....
Read More>

'Taken 2' shoots for a repeat of box office magic with Liam Neeson: The creators of 2009's unexpected hit 'Taken' aim to establish a franchise, with a sequel that....
Read More>

Review: BBC's 'Call the Midwife' is sweet, stirring medicine: Focusing on midwives in London's East End in the '50s, the BBC's 'Call the Midwife' is an....
Read More>

'30 Rock' survives and should endure: The comedy with Alec Baldwin and Tina Fey barely lasted past its first season. It's never....
Read More>

Maggie Gyllenhaal relishes the role of reluctant hero: Maggie Gyllenhaalis most comfortable playing complicated, flawed women, whether....
Read More>
'Evil Dead' takes possession of No. 1 spot, bloodying 'G.I. Joe'
Posted on: 04/07/13
Share/Save/Bookmark
 

"Evil Dead" sucked the life out of the competition at the box office this weekend, leaving its rivals as casualties while claiming No. 1.

The fourth entry in the horror franchise debuted with a healthy $26 million, according to an estimate from distributor Sony Pictures. Heading into the weekend, prerelease audience polling indicated that the scary film would be in a tight race with holdover "G.I. Joe: Retaliation."But "Evil Dead" ended up beating the big-budget action flick, which collected $21.1 million during its second weekend in theaters.

"G.I. Joe," in fact, was only tied for second place this weekend, even with the animated family film "The Croods," which has grossed a total of $125.8 million since its release three weeks ago..

Meanwhile, the only other new film to open this weekend, a 3-D version of 1993's "Jurassic Park," started off with a respectable $18.2 million, putting the Steven Spielberg-directed film came at No. 4 at the multiplex.

Most of those intrigued by "Evil Dead" were adult men: 56% of the film's opening weekend crowd was male and 56% was over the age of 25. Though the film has received positive reviews, especially for a horror picture, audiences that saw it this weekend didn't love it, assigning the picture an average grade of C+, according to market research firm CinemaScore.  

Still, Rory Bruer, distribution president for Sony -- which distributed the film -- said he wasn't worried that bad word of mouth would harm the movie's ticket sales in the coming weeks.

“We did so many word-of-mouth screenings on this film before it opened, and people love it,” Bruer said. “I think that speaks volumes for the film in regard to its longevity.”

"Evil Dead" tells the story of five friends in a remote cabin in the woods, where they encounter a demon that attempts to possess them. The film is a new iteration of Sam Raimi's original, which became a cult classic after its release 30 years ago. The latest installment will be by far the highest-grossing in the series: The third entry, 1993's "Army of Darkness," grossed a total of $11.5 million.

The new "Evil Dead" may not do particularly well internationally, however. The $17-million production -- which Sony's TriStar label and FilmDistrict acquired from Ghost House Pictures in 2011 -- launched in 21 foreign markets this weekend and collected just $4.5 million. 

Although the reformatted "Jurassic Park" managed to attract moviegoers in solid numbers over the weekend, it doesn't appear likely to match the success of a 3-D version of "The Lion King." That animated film, released in late 2011, collected $94 million domestically -- a figure no 3-D re-release since has come close to rivaling.

It was inexpensive for Universal Pictures to convert the 20-year-old classic to 3-D, however: The studio said the process cost about $10 million to complete. Next summer, the studio will release "Jurassic Park 4" more than a decade after the franchise's third entry hit theaters.

“I think this weekend result shows how beloved the franchise is,” said Nikki Rocco, president of domestic distribution for Universal. “The word-of-mouth and press response has been so terrific that I think it sets up the fourth film well.”

This weekend, those who saw the film about an amusement park full of threatening dinosaurs were 55% male. Roughly 54% of the crowd was over the age of 25.

Unlike a 3-D version of "Titanic," which made a whopping $285 million overseas last year, the new "Jurassic Park" doesn't seem poised to become an international hit. This weekend, the film opened in seven foreign countries -- including Russia and Australia -- and sold just $3 million worth of tickets.
 

By Amy Kaufman

 



COMMENTS
Be the first to post a comment!


Post A Comment:




  • It's 2020! Start booking roles in commercials, fashion, films, theater and more with The Agency Online!

  • NEW WORKSHOP with Barbara Barna & Sean De Simone!

    Hi Everyone and Happy Summer! Sean at Sean De Simone casting and Barbara Barna are teaming up for a super informative and fun Hosting for Home Shopping workshop. A great opportunity for established or experienced TV Hosts and Experts interested in learning how to get noticed and how to get in....
  • MASTERCLASS W. Robin Carus & David John Madore

    A Special Offer for the Agency Community, from one of our favorite NYC Casting Directors! EMAIL FacetheMusicWithUs@gmail.com Or Eventbrite To Sign Up! Class Size is Limited.
  • Don't Fall Into The Comparison Trap

    Hi Everyone! As the second installment in an ongoing series of features by the Agency's amazing community, here's some sage advice from our own Regina Rockensies; a humble (& awesome)veteran we've had the pleasure of working with for a long time. Have an excellent week! : ) - The Agency....
  • One Model's Agreement

    Hi Everyone! As the first piece in an ongoing series of original articles by the Agency community, here's a short reflection on some of the values of professional acting & modeling that we can all keep in mind for our next casting. Good luck on your castings &shoots this week! : ) -....




 
home       castings&news       privacy policy       terms and conditions      contact us      browser tips
Official PayPal Seal