The Agency's Posts

'Justified's' chemistry experiment: With bad mama Mags gone, creator Graham Yost tosses Neal McDonough and Mykelti Williamson into the....
Read More>

George Clooney on directing: I look for films 'in my wheelhouse': Every film begins with a decision — not whom to cast, where to shoot or how much to....
Read More>

Consider the Humblebrag: Roy LichtensteinGirl in Mirror(1964) What false modesty gains from a new medium ByMatt....
Read More>

NO BULLSH%$! The Seminar That Isn't A Seminar: As you get ready to start the new year are you feeling frustrated as a performer? Does it....
Read More>

'The Girl with the Dragon Tattoo': Betsy Sharkey's film pick: "The Girl With the Dragon Tattoo's" Lisbeth Salander, the....
Read More>

Is network TV ready for Chelsea Handler?: The busy E! host is bringing her salty brand of single-gal-in-the-city humor to NBC in 'Are You....
Read More>

'Portlandia': Straight outta Portland: Fred Armisen, who is on"Saturday Night Live,"and Carrie Brownstein, who was in the....
Read More>

'American Idol' stars rip 'X Factor' and 'The Voice': The folks at "American Idol" do really wish their competitors all the best. Even if....
Read More>

Ron Burgundy Interviews Jim Caviezel: Ron Burgundy Interviews Jim Caviezel from Ron Burgundy
Read More>

Vanger vs. Wagner? 'Dragon Tattoo' family has familiar ring: "The Girl With the Dragon Tattoo" features the movie season's nastiest and most....
Read More>

Meryl Streep's 'The Iron Lady' off to strong box-office start: With awards pundits buzzing over Meryl Streep's Oscar-worthy performance in "The Iron....
Read More>

Solid start, fast fade for movies: Die-hard fans are still rushing to see a film in its opening weekend, but more casual audiences....
Read More>

Network TV season defies expectations: Some expected hits have tanked, while certain overlooked shows have stood out. Among the biggest....
Read More>
Stephen King's 'Under the Dome' on CBS could create new TV model
Posted on: 06/09/13
Share/Save/Bookmark
 

CBS' highly anticipated thriller, "Under the Dome," could help create a new business model for TV shows -- and encourage broadcasters to gamble on risky big-event summer programming.

The 13-episode series, which debuts June 24 on CBS, is based on a bestselling Stephen King novel by the same name and produced by Steven Spielberg's Amblin Entertainment and CBS Studios.

"Under the Dome" takes place in a small American town that is suddenly and inexplicably sealed off from the rest of the world by a gigantic transparent dome. Trapped inside the bubble, residents must grapple with post-apocalyptic conditions.

Broadcast networks long ago abandoned ambitious original scripted shows to launch in the summer. Instead, they have held back their promising projects for the fall to kick off the traditional TV season when more viewers are plopped on their couches.

However, by stocking summer schedules with cheaper reality shows and reruns of scripted shows, ABC, CBS, NBC and Fox have witnessed an exodus of viewers, ceding fertile ground to cable channels AMC, FX, Showtime and others. Cable networks took advantage of the broadcast networks' summer doldrums and captured viewers with their own groundbreaking and award-winning programs.

That's why CBS wanted to take a big swing.

"We were looking for the ability to put on more original programming because things were getting a little quiet during the summer, and we had to look for new models to do that," CBS Corp. Chief Executive Leslie Moonves told Wall Street analysts last month.

To pay off on its gamble, the nation's No. 1 network decided early on that it needed to tap two increasingly important revenue sources -- Internet streaming services and international syndication sales -- to finance "Under the Dome" and make it profitable from the start.

The program, which was shot in North Carolina, cost about $3 million to $3.4 million an episode to produce, on the high side for a new network drama. Advertising rates for summer shows were not high enough to support such an elaborate project.

"This series presented us with great opportunities and great challenges," Armando Nunez, chief executive of the CBS Global Distribution Group, said in an interview.

So in February, the network sold the digital rights to Amazon.com, which will stream episodes to subscribers of its Prime Instant Video service a few days after they air on CBS.

Also crucial to the show's financial success was generating interest among international buyers. CBS' mission to sell the show overseas was complicated by the series' unorthodox June launch, and by the fact that there were no full episodes to show to foreign network executives.

"We didn't even have a pilot to show the buyers," Nunez said. But after CBS unveiled a short promotional teaser for the show during the Super Bowl, buzz began building in the U.S. among Stephen King fans -- piquing foreign executives' interest.

Then, last month, the network finally received episodes that could be showcased at the L.A. Screenings, an annual festival that attracts about 1500 international TV buyers to Los Angeles to watch the networks' fall pilots. CBS also arranged screenings in London, Germany and Japan to drum up more interest.

Still in post-production, the episodes lacked much of the sizzle and special effects. That apparently didn't matter.

"When the buyers finally saw actual episodes, we were up and running," Nunez said. "You take a successful network like CBS and the creative auspices that we have for this show, and it just raises the profile of the project and the possibilities for success."

CBS said Thursday that it had sold "Under the Dome" in key international markets, including Britain, Germany, France, Italy, India, Australia and Canada. The program is expected to ultimately run in 200 foreign markets.
 

"International distribution has become a very important piece of the overall financial model for television shows," Nunez said.

Some of the buyers plan to air the series, which will unfold on CBS from late June to mid-September, close to the timing of its U.S. broadcasts. Other networks, Nunez said, plan to stockpile the episodes for a traditional fall launch.

"We wouldn't have done 'Under the Dome' unless we knew we had it backed up 100% by the Amazon deal, and combining Amazon with the international syndication deal makes 'Under the Dome' profitable immediately," Moonves said.
 

In an interesting twist of corporate synergy, the book "Under the Dome" was published in 2009 by Simon & Schuster, a division of CBS.  It quickly became a bestseller. The TV show was originally developed for Showtime, the CBS-owned premium pay channel. Showtime programmers passed on it, but CBS Entertainment President Nina Tassler snapped up the rights last fall.

"So you may see more original programming on during the year, but only if it is backed up by the ability to monetize it elsewhere," Moonves said.  "So there may be higher programming costs, but on top of that, there will be significantly more revenue and more profits."
 
 
COMMENTS
Be the first to post a comment!


Post A Comment:




  • It's 2020! Start booking roles in commercials, fashion, films, theater and more with The Agency Online!

  • NEW WORKSHOP with Barbara Barna & Sean De Simone!

    Hi Everyone and Happy Summer! Sean at Sean De Simone casting and Barbara Barna are teaming up for a super informative and fun Hosting for Home Shopping workshop. A great opportunity for established or experienced TV Hosts and Experts interested in learning how to get noticed and how to get in....
  • MASTERCLASS W. Robin Carus & David John Madore

    A Special Offer for the Agency Community, from one of our favorite NYC Casting Directors! EMAIL FacetheMusicWithUs@gmail.com Or Eventbrite To Sign Up! Class Size is Limited.
  • Don't Fall Into The Comparison Trap

    Hi Everyone! As the second installment in an ongoing series of features by the Agency's amazing community, here's some sage advice from our own Regina Rockensies; a humble (& awesome)veteran we've had the pleasure of working with for a long time. Have an excellent week! : ) - The Agency....
  • One Model's Agreement

    Hi Everyone! As the first piece in an ongoing series of original articles by the Agency community, here's a short reflection on some of the values of professional acting & modeling that we can all keep in mind for our next casting. Good luck on your castings &shoots this week! : ) -....




 
home       castings&news       privacy policy       terms and conditions      contact us      browser tips
Official PayPal Seal